iPhone 4.

07Jun10

The Apple iPhone 4 was announced today at WWDC today and it’s perfect.

Before I go into my little talk on why I’m standing in line on the 15th to pre order, I just wanted to say that I’m typing this whole post from my iPad.

Maybe I should talk a little about WWDC before I talk about the main announcement as well. I’ve been following WWDC for years now and I’ll be honest this was the first one where the excitement just wasn’t the same (thanks Gizmodo). Sadly the only announcement that happened today was the iPhone 4, and nothing more. I was hoping for iTunes.com to take a peek, or some updates on MobileMe and iWork.com but neither made headway. I wasn’t expecting MobileMe to go free, like some Apple blogs insisted was going to happen, as Apple is emailing me on a weekly basis to renew my subscription for $69. They wouldn’t email if it was going free. Anyways the lack of updates in Apples online world left me a little underwhelmed, but maybe that’s for another event.

Now to the iPhone 4. It’s really something special. Gizmodo showed it to us more than a month ago, but they clearly couldn’t do justice, since Jobs still has plenty to announce today (thankfully).

Where to begin. The design maybe? It’s just gorgeous. I don’t think anyone else could pull the metal look like Apple has been doing with there entire lineup of products. The whole product radiates with much more class and a look of luxury that Apple aims for in it’s products. But its not just the looks… The structure of the phone with un-Apple seams houses the frickin antennas of the phone. I’m an engineer so take it from me… That’s amazing work. The phone has a faster processor, 40% better battery life, yet ends up being skinnier in the process. How about that. I remember a year ago when the 3GS came out and made improvements to the 3G, only to end up being slightly thicker, and heavier. This time Apple got the design right all around, and I can’t wait to see the copycatters, or as Apple would say “X starts your copiers”, where X is any company of your choice.

Moving onto the software (where all the magic in every Apple product lies), Apple’s made some great improvements, all of which where mostly announced on April 8th at the iPhone OS 4 event. Not sure if it’s worth going over everything, but things like multitasking, and app organization are all FINALLY here. In addition, Jobs showed of two of the biggest pieces today, iMovie and FaceTime. FaceTime looks perfect. It easily looks like it could beat Qik, Fring or any other video chatting app on mobile devices. It’s like iChat on computers. Better than Oovoo, Skype, and sites like TokBox pending you can pull off the bandwidth, which explains why the feature I’d WiFi only at the moment. The other feature is HD Video recording. I know I know… Many phones have been doing this for a really long time, and the iPhone isn’t the first so what’s the big deal? Have you seen iMovie for iPhone? That’s the difference. Full on video editing and publishing, unlike anything before on mobile devices, from the company that makes some of the finest film editing applications on this planet (so good Hollywood uses it).

The last thing I want to say is something I’ve said for awhile and people have bashed me, or aid how could you think like that. That is, Apple had become a full-on mobile company that is investing more of it’s time and money in the newly-coined iOS than on the Mac OS X of yesterday. While we all imagine Mac OS X to be powerful, and oh do wonderful, it’s very bulky and inefficient. It’s codebase goes back almost two decades now, and Apple isn’t liking that very much. That’s why the iOS is Apples take on a modern OS, that is light, sleek, and controlled by Cupertino.

I’ll be in line June 15th to pre order, and as my friend asked “1 iPad is sold every 3 seconds. Wonder how iPhone 4 will do”? Real well. Keep your eye on it, and the stock. Let the good times roll.

-Rahul

P.S. Insightful debate is always welcome, so go ahead and comment and we can get something going if you’d like.

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